Privacy Policy
Last updated: October 2026. This Privacy Policy explains how Euro Floors London Ltd collects, stores, processes, and safeguards your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller Details
For the purposes of the UK Data Protection Act 2018 and UK GDPR, the Data Controller responsible for your personal information is:
- Entity: Euro Floors London Ltd (Company Registration No. 08794473, Registered in England & Wales)
- Registered Office: Unit 3, Kingston Business Centre, Fullers Way South, Chessington, KT9 1DQ, United Kingdom
- Telephone: +44 20 7371 9090
- Privacy & Data Email: office@eurofloorslondon.co.uk
2. Personal Data We Collect
We collect personal data necessary to provide accurate quotations, conduct property moisture surveys, supply timber materials, execute installations, and fulfill statutory accounting obligations:
- Identity & Contact Data: Full name, title, telephone number, mobile number, and email address.
- Property & Installation Location Data: Street address, town, borough, and postal code where the flooring survey, supply, or installation takes place.
- Project & Technical Notes: Room dimensions, subfloor moisture readings, subfloor construction type, preferred timber species, herringbone/chevron patterns, and client notes.
- Financial & Transactional Data: Invoices, payment records, bank transfer references, and VAT accounting documentation (we do not store raw card numbers).
- Technical & Web Interaction Data: IP address, device type, browser settings, operating system, and interaction data collected via secure cookies and telemetry tags.
3. Lawful Basis for Processing
Under UK GDPR Article 6, we rely on the following lawful bases to process your information:
Contractual Necessity
Processing your contact details, survey notes, and site address is essential to fulfill our contractual agreement to supply and install your flooring.
Legal Obligation
Retaining invoice data, payments, and company financial records for statutory tax and VAT accounting compliance required by HMRC.
Legitimate Interests
Optimising website speed, monitoring edge security against automated cyber threats, and ensuring high-quality client support.
Consent
Where you explicitly opt in to analytical or marketing cookies (e.g. Meta Pixel, Google Analytics, Google Ads).
4. Third-Party Systems That May Hold Client Data
Euro Floors London maintains a strict zero-spam policy. We do not sell, rent, or trade your personal data with third-party brokers. Personal data is only shared with or hosted on trusted, secure operational systems required for our business operations:
Our in-house Customer Relationship Management system stores your inquiry records, measurement survey data, room dimensions, fitting dates, callback requests, and installation progress notes.
We generate all official quotations, deposit invoices, final balancing statements, and VAT records through Xero. Data stored includes client name, billing address, email, telephone, itemised flooring materials, and payment reconciliation records for HMRC tax compliance.
Cloudflare protects our website against DDoS attacks, malicious bots, and unauthenticated scrapers. Cloudflare Zaraz processes client-side analytics securely at the cloud edge, improving page loading speed and enforcing privacy controls without exposing raw user IP addresses.
Google Analytics gathers aggregated telemetry regarding site traffic, pages visited, and browser types. Google Ads measures keyword performance and attribution when homeowners search for bespoke London wood flooring.
Used to measure engagement and conversion metrics from social media campaigns showcasing our completed London parquet and plank flooring installations.
Captures anonymised behavioural metrics, click heatmaps, and session navigation paths to identify UI layout issues and optimize mobile responsiveness. Personal sensitive form inputs are automatically masked.
5. Data Retention Periods
We retain your data only for as long as necessary to fulfill the purposes for which it was collected:
- Inquiries & Quotations (Non-proceeding): Retained for 12 months in our in-house CRM, after which records are securely archived or deleted.
- Completed Flooring Project Records: Retained for up to 10 years to honor our 12-month installation workmanship guarantee and support long-term manufacturer timber warranties.
- Invoices & Accounting Records: Retained for 7 years on Xero as legally mandated by HM Revenue & Customs (HMRC) for statutory tax and auditing purposes.
6. Your Rights Under UK Data Protection Law
Under the UK GDPR, you have the following rights regarding your personal information:
- Right of Access: Request a copy of the personal data we hold about you (Subject Access Request).
- Right to Rectification: Request correction of inaccurate or incomplete personal information.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no overriding legal or statutory justification to retain it.
- Right to Restrict or Object to Processing: Request that we limit or stop processing your data.
- Right to Data Portability: Request transmission of your data in a structured, machine-readable format.
To exercise any of these rights, please contact our Data Protection Officer at office@eurofloorslondon.co.uk. We respond to all requests within 30 calendar days at no charge.
7. Complaints & Information Commissioner's Office
If you have any concerns regarding how your personal information is handled, we invite you to contact us directly so we can resolve the matter immediately. You also have the right to lodge a complaint with the UK data protection supervisory authority:
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 | Website: https://ico.org.uk