Cookie Policy
Last updated: October 2026. This Cookie Policy explains how Euro Floors London Ltd uses cookies, local storage, and cloud edge technologies across our website.
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or tablet when you visit a website. They allow websites to recognise your device, remember your preferences (such as light or dark display mode), maintain security, and gather statistical telemetry about site performance.
2. Systems & Services Deployed on This Website
To maintain high security, assess user experience, and market our luxury wood flooring services across Greater London, we deploy only the following vetted systems:
| Platform / Provider | Category | Purpose & Data Processed | Lifespan |
|---|---|---|---|
| Cloudflare Observability & Security | Strictly Necessary | Bot mitigation, DDoS protection, edge caching, and HTTP routing security (e.g. __cf_bm, cf_clearance). Does not track identity. | 30 mins to 1 year |
| Cloudflare Zaraz | Performance & Privacy | Runs third-party tags securely in the cloud edge rather than inside your mobile or desktop browser. Reduces page load time, prevents malicious code injection, and enforces user privacy controls. | Session |
| Google Analytics (GA4) | Analytics | Measures aggregated page visits, session durations, referral sources, and collections page interaction (e.g. _ga, _ga_*). IP addresses are anonymised. | Up to 2 years |
| Microsoft Clarity | UX & Heatmaps | Captures click maps, scroll depth, and anonymised user interaction recordings to troubleshoot mobile responsiveness and menu usability (e.g. _clck, _clsk). Sensitive text fields are strictly masked. | 1 year |
| Google Ads | Marketing | Tracks conversion actions (e.g. quotation requests or telephone clicks) from Google search advertisements and measures campaign efficiency (e.g. _gcl_au). | 90 days |
| Facebook / Meta Pixel | Marketing | Measures advertising effectiveness from Meta campaigns showcasing real wood flooring transformations and presents relevant bespoke flooring galleries to interested London homeowners (e.g. _fbp). | 90 days |
3. Data Holding Systems: In-House CRM & Xero Accounting
Please note that our In-House Secure CRM and Xero Accounting systems do not track you through browser advertising cookies. Instead, these systems receive and store customer records strictly when you submit an inquiry form, request a survey callback, or when an official quotation/invoice is generated for your project.
For complete details on how your contact and financial records are safeguarded within our CRM and Xero platforms, please consult our Privacy Policy and GDPR Compliance Statement.
4. Managing & Disabling Cookies
You can modify your browser settings to accept, decline, or delete cookies at any time. If you choose to disable all cookies, please note that certain essential security features (such as Cloudflare verification challenges) may affect site accessibility.
Browser-specific cookie controls can be configured through the official documentation for each browser:
5. Cookie Policy Inquiries
For questions regarding our use of cookies or cloud telemetry technologies, please contact our technical data team at office@eurofloorslondon.co.uk.